Why make a website mobile-friendly?
Imagine a user looking at your site on a mobile device. Can the user easily read your page and find the necessary information or is too hard to use?
The desktop version of a site might be difficult to view and use on a mobile device.
The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
Just over half of UK adults now own a smartphone, and 49% say they use a mobile to connect to the web. For a quarter of those who own a smartphone, that device is the most important way of accessing the internet.
Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
Mobile is critical to your business and will continue to be so – whether you’re blogging about your favourite sports team, working on the website for your community theatre, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices!